A. Fikri Amiruddin Ihsani
UIN Sunan Ampel Surabaya, Indonesia
Abdan Syakuuroo S.K
International Islamic University Malaysia, Malaysia
Islamic Communication Ethics is a guideline for doing action on the basis of morality which is closely
related to the Qur’an and the Hadith of the Prophet. Islamic communication ethics is very important and interesting to study and examine more deeply. By implementing good Islamic communication ethics on social media, particularly Twitter, it is expected that it can prevent the negative impact of using social media. Based on the above context, the objective of this study was to answer the question of how to implement Islamic communication ethics in the social actions of netizens on social media of Twitter. This study used a qualitative research method with a descriptive analytical approach. To explain this phenomenon in detail, the researcher used the classification of Islamic communication ethics according to Jalaluddin Rakhmat
which is divided into six forms, including Qawlan Sadidan (correct words), Qawlan Baligha (effective andright on target), Qawlan Karima (noble words), Qawlan Ma’rufan (good or appropriate words), QawlanLayyina (gentle), and Qawlan Maisura (easy to accept). To find out the motives of social action of netizenson social media of Twitter, the researcher used Max Weber’s theory of social action because the process of social action in society is closely related to the development of rationality. Based on the implementation of Islamic communication ethics, the results showed that value-oriented rational action is based on the values that the accounts’ owner obtains from religious teachings, affective rational action is based on feelings or emotions, traditional rational action is based on values derived from experience and tradition, and
instrumental rational action is based on the adoption of words used in the reality of people’s lives.